Time is money. So even if you're not asking people to pay for your course, you're asking them to spend a good chunk of their precious time and mental effort. For most people this will take some intentional, careful persuasion.
The Path "About" page is a one-stop page where you can pitch your Path and learners can register by clicking the "Join" button. This article guides you through creating an About page that helps you persuade people to sign up and feel motivated to start learning.
Your Path About page
The "About" page for your Path has room for everything your learners and potential learners need to know before they commit to taking your course Path. It includes...
A brief summary
A longer Path description
Path author name, picture, and bio information
Features of each cohort that they can select to register in
Information about availability and price for each cohort
A Path trailer video (optional)
How to make a persuasive pitch
Write an effective description
Click any one of the pencil icons on your About page. Under "Summary," add all the information you want someone to know before taking this course Path. You can include images and hyperlinks as well as text.
Here are some ideas about what to include....
What the student will learn and how this will benefit him
Objectives for the Path
How long the Path takes most people to complete
What is included in the Path - video, audio, discussion, live sessions, etc.
Prerequisites - if learners should enroll in another Path before taking this one, consider linking to the required Path
Do you offer a scholarship? A certificate? CEUs? Include that here!
Make a short elevator pitch
Under "About," use one sentence to describe why someone should take this course.
Make this an attention-getting statement and keep it short and sweet.
Describe what they'll get when they join
Cohorts are listed on the right side of the screen on your About page. To edit the displayed description for a Cohort, click the gear-shaped Settings icon. Select "Edit Cohort description" and you'll have a place to enter a description of this Cohort. You can include images and hyperlinks here as well as text.
Here are some ideas about what to include...
Consider using a bulleted list
Include features or benefits unique to this cohort
Is the Path self-paced or scheduled?
Does the Path come with active moderators who are available to discuss and offer feedback?
Who else is taking the Path? (Is it a worldwide audience or a specific group?)
Make a video pitch (optional)
To embed a Path trailer, click on any of the pencil icons on the About page. You'll see a place to paste the embed code under "Video Preview." Please use the full embed code and not just a URL. The video will need to come from a video hosting service that uses https, such as YouTube or Vimeo.
Increase value by introducing the Authors (optional)
Select "Add author" to add or remove authors. Use the Author Manager (accessible via the gear-shaped "Settings" icon) to create a new author.
Full instructions are available under "Add authors to your path About page."
Upload a Path cover
Don't forget the aesthetics. Upload a beautiful, brand-appropriate cover image. Find instructions for customizing your Path cover here.
A few examples of effective About pages
Auto-fill elements
Some elements that you see will fill automatically or when you adjust certain settings. These include...
Registration count - the number of people enrolled in the Path displays automatically
Price - appears when you change the price of the Path (optional)
Start date/end date - appears when you add a start and/or end date for the Path (optional)
Registration window dates and seats remaining - editable in the Cohort settings (optional)