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📢About page: Make a great course pitch
📢About page: Make a great course pitch

How to use your Course About page to persuade people to take your course.

Laurie Garcia avatar
Written by Laurie Garcia
Updated over a week ago

Time is money. So even if you're not asking people to pay for your course, you're asking them to spend a good chunk of their precious time and mental effort. For most people this will take some intentional, careful persuasion.

The course "About" page is a one-stop page where you can pitch your course and learners can register by clicking the "Take course" button. This article guides you through creating an About page that helps you persuade people to sign up and feel motivated to start learning.

Your course About page

The "About" page on your course has room for everything your learners and potential learners need to know before they commit to taking your course. It includes...

  • A brief summary

  • A longer course description

  • Course author name, picture, and bio information

  • Features of each cohort that they can select to register in

  • Information about availability and price for each cohort

  • A course trailer video (optional)

How to make a persuasive pitch

Make a short elevator pitch

  • Click "Add a course description." Under "Summary," use one sentence to describe why someone should take this course. 

  • You will have more room below, so make this an attention-getting statement and keep it short and sweet. 

Write an effective description

  • Under "Description," add all the information you want someone to know before taking this course. You can include images and hyperlinks as well as text. 

Here are some ideas about what to include....

  • What the student will learn and how this will benefit him

  • Objectives for the course

  • How long the course takes most people to complete

  • What is included in the course - video, audio, discussion, live sessions, etc. 

  • Prerequisites - if learners should enroll in another course before taking this one, consider linking to the required course

  • Do you offer a scholarship? A certificate? CEUs? Include that here!

Describe what they'll get when they join

  • Cohorts are listed on the right side of the screen. To edit the displayed description for this cohort, click the gear-shaped Settings icon. Select "Edit cohort description" and you'll have a place to enter a description of this cohort. You can include images and hyperlinks here as well as text. 

Here are some ideas about what to include...

  • Consider using a bulleted list

  • Include features or benefits unique to this cohort

  • Is the course self-paced or scheduled? 

  • Does the course come with active moderators who are available to discuss and offer feedback? 

  • Who else is taking the course? (Is it a worldwide audience or a specific group?)

Increase value by introducing the Authors (optional)

  • Select "Add author" to add or remove authors. Use the Author Manager (accessible via the gear-shaped "Settings" icon) to create a new author. 

  • Full instructions are available under "Add authors to your course About page."

Upload a course cover

Don't forget the aesthetics. Upload a beautiful, brand-appropriate cover image. Find instructions for customizing your course cover here. 

Make a video pitch (optional)

  • To embed a course trailer, click on "Course Settings" just below the course title at the top of the About page and then select "Advanced." You'll see a place to paste the embed code. Please use the full embed code and not just a URL. The video will need to come from a video hosting service that uses https, such as YouTube or Vimeo.

A few examples of effective About pages

Auto-fill elements

Some elements that you see will fill automatically or when you adjust certain settings. These include...

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